There are a lot of things to think about, a lot of choices to select from, and a lot of decisions to make when it comes to your brand’s packaging. Many individuals, especially e-commerce companies, struggle to determine if the expense of having branded packaging is worth it.
Any product maker has two choices for packaging their products: branded packaging and non-branded packaging. But what is the difference between these two packaging options, and which one is chosen by successful company owners for their products? Let’s discuss it.
Ecommerce companies may benefit from branded packaging
Most people now prefer to buy online rather than in stores, thus eCommerce is a big business. Brands must depend on alternative methods to ‘space’ their goods and create a strong ‘first impression’ without physical shops. Packaging like custom donut boxes is one of the ways that e-commerce companies create a positive and lasting impression on their consumers, and branding is another method to enhance that image.
50% of consumers believe branded packaging makes them more inclined to suggest the brand to their friends. And 61% say it makes them more eager to receive the goods. This is a staggering number of individuals who pay attention to branding and believe it has a positive effect on their perceptions of the company.
The effect of branded packaging on your target demographic is taken into consideration.
It’s also crucial to consider your target audience and whether or not it will be relevant to them. If your target audience is active on social media and is likely to share pictures of their shipments online. For example, you’ll want to make sure it’s branded. Alternatively, if your product is really practical and serves a specific purpose. And branding may be less essential than getting the functionality correct. Before making any major choices, have this conversation with your marketing team and figure out what may appeal to your target demographic the most.
As far as branded packaging is concerned, quality comes first.
People frequently seek high-quality packaging because it creates the idea that the goods inside will be of similar quality. This relates to the concept of creating a good first impression of your client. Wouldn’t getting a dreadful, crumpled bag containing a high-quality, costly item alter your opinion about the thing inside? Branding your package is a simple and effective method to make it seem more high-quality.
Make yourself stand out from the crowd.
One of the most essential aspects of branded packaging is that it can set you apart from the competitors. If you add a personal remark or a creative sticker to the outer box and it makes a consumer smile, you’ve enhanced your packing by making them feel better about the product (and about life in general!).
packaging ideas for branded boxes
Because of the (possible) expense, some people choose not to brand their containers. If you’re prepared to spend a lot of money, there are some very interesting and inventive methods to add branding to your package (and sometimes this is worth it). However, there are several methods to add a touch of branding to your business and get the advantages without breaking the bank.
In both branded and non-branded boxes, quality and customization are key.
Branded boxes may be customized to an ideal size, color, and design to meet the needs of companies, while stock boxes are restricted in size and style and cannot be modified further.
With different basic printing colors, you may clearly express or print the product contents, advantages, and other essential (relevant information) on bespoke boxes, but the product’s name and other information on non-branded boxes can only be labialized briefly.
Several brands, such as Amazon, eBay, and Walmart, have achieved a distinct look or feel by customizing their box packaging with eye-catching designs, but many other brands that have used non-branded products have struggled to establish themselves as recognizable brands and have failed to gain market share.
Non-branded boxes are less intact in such cases due to their limited customization options in materials and dimensions. Branded boxes are more than just “Branded Packaging,” optimal sizing and protective box packaging can save you time and money on shipping, but non-branded boxes are less intact in such cases due to their limited customization options in materials and dimensions.
Branding identities and logos can be created by printing them on bespoke boxes, however, goods packaged in standard boxes tend to blend in with the rest of the market, lose brand distinction, and fail to attract customers.
When a product comes in a bespoke box, it shows a higher degree of care on the part of the merchant and provides a more pleasant, all-encompassing experience for the client, making them feel as if they are experiencing a one-of-a-kind buying experience from beginning to end. You convey the impression that you don’t care about your packaging by delivering goods to consumers’ doors in simple brown boxes (stock boxes).