Over the periods of time digital marketing has grown as a potential career option. Gone are the days when offline advertising use to dominate the market. Digital Marketing has broken on to the horizon. The number of internet users keeps going up with each passing day, and the average time spent online is going up as well.
Digital marketing presents an opportunity to reach a global audience across various platforms. Not only it gives an opportunity to track your advertisement campaign on performance across various parameters. It gives an opportunity to choose your audience selectively, be it an age group, region, part of the world, gender or even devices. However, digital marketing is still not embraced by a lot of people, the reason they don’t know how to use its various tools one mistake can ruin the whole campaign. That’s where digital marketing experts come in picture, they are well aware of all tools of digital marketing and expert on how to design an ad campaign.
What are the main branches of Digital Marketing?
SEO: Search Engine Optimization is one such branch wherein experts run campaigns to make a webpage or website rank high on a specific keyword or key phrase. They are expert with an in and out knowledge of how particular search engine works and ranks web pages. For instance, ABC Institute is a digital marketing institute in Valencia. And they want to be the top ranked when any aspirant searches top digital marketing Institute in Valencia. In order to achieve that they would have to run an SEO campaign for the keyword “Top Digital Institute in Valencia.”
SMO: Social Media Optimization also known as Social Media Marketing is one of the most powerful tools of Digital Marketing. Over the periods of times, the industry has realized the power of social media. It has various platforms Facebook, Twitter, Youtube, Instagram & Linkedin are a few popular ones. Social Media Experts have a complete understanding of working across these different platforms. They complete the task of designing engaging post and running promotional campaigns. Creating a business page and inviting target audience to the page.
Affiliate Marketing: Affiliate is one of the most cost-effective marketing. It is performance-based marketing which rewards business on every visit or sale through affiliates. However, the revenue sharing model is the most preferred in affiliate marketing. In this model, an affiliate is given some percentage of the sale that came through the affiliate ad campaign. The merchants prefer affiliate marketing as it saves lots of costs, they incur marketing expenses only when the result or the sale is generated.
Content Marketing: Content Marketing is one of the most important aspects of digital marketing. Content is said to be the king of online marketing. This branch for the people who have a flare for writing. The creative writing team is assigned with the task to generate media content for online distribution across various media platforms. The growing internet audience has helped in becoming mainstream of internet marketing. It helps in attracting an audience, expanding the customer base, creating brand awareness and generating or increasing sales.
PPC: Pay Per Click marketing model, it’s a model where an advertiser incur marketing expenses when a searcher is directed to advertiser website after clicking the PPC ad. The percentage of the people clicking a PPC and while searching online is very high. This marketing model is good for any type of business and it is cost effective as well. When used with correct keywords PPC produces optimum results, nobody would like to pay for an irrelevant audience. It is vastly effective in lead generation or product sales. PPC ads are also used for establishing brands and creating brand awareness.
E-Mail Marketing: Under email marketing a commercial message or newsletter is sent to subscribers or a potential customer through email.
Since under email marketing promotional messages are sent there are high chances of such emails are considered as spam. Hence, these days email marketer prefer using opt-in email advertising. In opt-in email advertising consent of the receiver is taken before delivering the email.The recipient also gets an option to unsubscribe. If done correctly it generates traffic, sales and brand awareness.
Marketing is an integral part of sales and promotions, it will keep on reinventing itself to create new opportunities and explore new possibilities. In order to build a career, you must do thorough research before selecting any institute. Live projects and hands on experience are very important for digital marketing. Explore social media and become familiar with the various options it got. Social media plays a very important part of digital marketing. The most important thing always stay on top of the updates, Digital Marketing is a very dynamic industry, what worked earlier, may not work now.
Hope you like the information provided. Please share your thoughts and comments.