Do you remember choosing a certain balloon or toy because it was of your favorite color? Or do you remember picking up the cupcake with the most attractive icing?
Colors are known to have an impact on our choices and mood more than we are aware of consciously. Each color has the power to make us feel in a certain way, the effect it has is due to the way we react to them emotionally.
According to statistics, above sixty percent (60%) of the sales are affected by the color scheme used.
So the question here lies, is the color scheme I select for my logo design one of the fundamental decisions needed to be made?
Yes, of course, it is. It is the essential and foremost important decision as it will then help decide on the marketing scheme and code for your brand.
Now you must be wondering, how can you be so sure that you are choosing the correct and perfect colors for your logo?
Here in the rest of the blog, we will discuss the impression each color has and which one would be appropriate according to the message your brand wants to send.
Psychological effects of colors
Red; Grabs attention, represents energy and passion.
Orange; Warm and exciting
Yellow; Friendly, cheerful, and cautious.
Green; Growth and nature.
Blue; Peace, trust, and stability.
Purple; Royalty, quality, and luxury.
Pink; Beauty and feminine.
Black; Artistic, edgy, and sophisticated.
White; Fresh and clean.
Colors and the industries they are suitable for (suggestion);
Red: Food, health, beauty, and entertainment industries.
Orange: Kids’ products and foods.
Green: To promote natural, safe, organic products.
Blue: Related to software, finance, the pharmaceutical industry, government, and banks.
Purple: Creative industries for marketing, branding, design, and PR agencies.
Pink: Used in logos related to beauty, fashion, children’s clothes, and accessories.
Black: Technology and sports.
White: Healthcare and clothes.
Can I have multiple colors in my logo?
Yes, you can have multiple colors in your logo design. It is normal to have two or more than two colors in your logo design. These colors can be selected on the basis of the color wheels and combinations available. The main goal is to focus on the colors you choose should convey the message and vibe your company wishes to communicate to its audience.
Single color logos:
Designing a single color logo can either result in a memorable and flexible logo or into a disaster. A single color logo with a great design such as the Apple logo means that it can change color during festive sales.
Multi-colored logos need to be carefully made such that the colors are visible and represented clearly. They need to be filled into designs that are crusty and subtle. This makes the colors pop out better.
The colors chosen should be very much near to each other in the color wheel. This could be choosing two consecutive colors.
The colors selected for the logo would be on the completely opposite side of the color wheel. This would bring a diversity of colors and messages.
Taking colors evenly spaced on the color wheel.
This is an example of how to solve the problem of choosing colors on the color wheel and make sure they fit the conventional method the audience is used to viewing.
The Color Terminology
The best logo designers have come up with a color theory that would represent and make it easier to choose color schemes for logos. These schemes were made in order to set out rules and make selection simpler and more organized.
It has 12 key colors. These 12 colors are chosen for the base. Black and white always work best as secondary colors. The primary color is always obtained by mixing the other two primary colors, it is usually the opposite.
The tint is either any hue or mixture of pure colors to which white is added. So according to the color theory, adding white to a mixture causes the tint to lighten. While the mixture darkens when black is added to it.
A shade is made when black color is added to pure colors. It contains no white or gray. This would cause the color to darken but the hue remains the same.
It means adding both white and black this time to a respective color. This would result in a dustier version of the color.
What did I learn?
Here you have been given information about the color theory, which is the main strategy to choose colors. Next about the ways you can use multiple or single colors in logos. Lastly about the colors and how they psychologically and emotionally represent as well as influence the mindset and industries. It is crucial to be mindful of the decisions made regarding the logo.