Best Ways To Reduce CPC

Many online businesses aim to boost their sales through pay-per-click marketing. In this type of marketing, cost-per-click or CPC plays a vital role. The key is to get good rankings and CTR (click-through-rate) with a comparatively lower CPC rate. What is CPC? Cost-per-click refers to the amount you pay when an internet user clicks on your Google ads. Thus, a high CPC is a boon for website owners and bane for the advertisers who want to sell their products. If you are in the PPC industry from very long, you…

How to Build Career in Digital Marketing

How to build career in Digital Marketing

Over the periods of time digital marketing has grown as a potential career option. Gone are the days when offline advertising use to dominate the market. Digital Marketing has broken on to the horizon. The number of internet users keeps going up with each passing day, and the average time spent online is going up as well. Digital marketing presents an opportunity to reach a global audience across various platforms. Not only it gives an opportunity to track your advertisement campaign on performance across various parameters. It gives an opportunity…