Many online businesses aim to boost their sales through pay-per-click marketing. In this type of marketing, cost-per-click or CPC plays a vital role. The key is to get good rankings and CTR (click-through-rate) with a comparatively lower CPC rate.
What is CPC?
Cost-per-click refers to the amount you pay when an internet user clicks on your Google ads. Thus, a high CPC is a boon for website owners and bane for the advertisers who want to sell their products. If you are in the PPC industry from very long, you can relate to the advertiser’s desire to have a low CPC. On a large-scale campaign, lower CPC brings the maximum profit. The way Google calculates the CPC of your ad is by dividing your total expenditure with total clicks.
How To Get A Lower CPC
- Place Lower Bids
With the help of Google ads management services, you can implement any of the following methods to reduce your overall CPC. In the year 2019, low CPC and high CTR is the only way to ace the existing competition.
As you can already see the CPC formula mentioned-above, there is no need for us to mention how this strategy works. As a result, placing lower bids can lower your rank a little, but overall clicks will remain the same with a marginal fluctuance. This strategy gives the best results when your rank is 3 or 4.
- Focus on Negative Keywords
Negative keywords are equally as essential as regular keywords. They prevent your ads from being triggered by inappropriate search queries and improve your quality score. As the quality score improves, your CPC swoops. You can find your negative keywords by well analyzing your search query report.
- Focus on Quality Score
Quality Score is the tool Google uses to rate your ads. It informs Google how relevant your ad is to a keyword. To get a better quality score, you need to work a bit more on your keywords. You can implement the following steps.
- Check keyword relevancy – Make sure all your keywords are highly relevant. Large companies that often receive the top rankings only target a single keyword, and do it so profoundly that their quality score always beats expectations.
- Long-tail keywords – One might think it can be tricky to find a vast number of searches on long-tail keywords, but they are the shortcuts to relevancy. Long-tail keywords get an impressively high quality-score plus as their search volume is already low, their CPC is also low.
- Ad Scheduling
A handy feature of several PPC platforms is ad scheduling. You can schedule your advertisements at specific times when you have observed peak conversion rates on your ads. Similarly, you are advised to consider the location and devices where you want your advertisements to be displayed. With high CTR, your CPC decreases.
- Target Low-Bid Keywords
These were some of the most used strategies that businesses have used to lower their CPC rate in 2019. With proper implementation, they are expected to work equally good for you. In conclusion, we can say that with the key focus on keyword relevancy, quality score, and CTR, you can significantly boost your ads campaigns and get a low CPC.
If you have done a fresh start and your business is completely new, there is no requirement to aim for the highly-competitive keywords. Highly-competitive keywords have high bidding costs, not to mention that it is difficult to secure a good rank on them for a new business. Therefore, the safest approach is to place your bid on low-bid keywords. Your CPC will be low, and when you gain rankings on several low-competition keywords, you can move on to the highly-competitive ones. It will be easier to rank on the highly-competitive keywords than it was before when your business was new.
Be sales your goal or just impressive reach, you can get consultancy or services from any professional digital marketing services company who are experts and focus on quality implementations & best possible ROI.