The Secrets to Lead Nurturing in 2019

Your company receives a new lead. What will you do as soon as you obtain a new lead? a. Will you follow up, communicate and build a relationship with your client? b. File the lead information into the database and forget all about it. c. Send the lead details straight to the sales team. Which option would you most likely choose? My answer is A. Yes! I would love to follow up with the lead, communicate with them and build a strong relationship with the client. Because, I strongly believe…