12 Content Marketing Tactics to Promote Your Business

The content marketing industry has grown exponentially in the last few years. It is now more important than ever for businesses to have a strong online presence. This is because more and more people are turning to the internet before they make any purchases, so it’s vital that your company stands out from its competitors on search engines or else you’ll lose potential customers before they even find you!

1. Watch Videos

You might have thought video marketing was a thing of the past, but that is not true! You can create videos to promote your business and market products or services on YouTube, Vimeo, Facebook, Twitter and Instagram.

2. Create a Slideshow Presentation 

Create a slideshow presentation around your company’s content strategy and share it on SlideShare for more exposure. You can also upload different slides from your presentation to Medium so you get even more traffic from this source.

3. Share Your Experiences in Detail

Vlogging is another great way to get people excited about you and your products/services. Record short videos of yourself talking about things that matter to your audience and then publish them on your website, blog, YouTube, Vimeo and Facebook.

4. Publish an e-Book

If you have a lot of valuable information to share, consider publishing an e-Book. This will help you attract leads and customers who are interested in what you do. You can publish your e-Book on your website, blog or even give it away for free in exchange for people’s contact information.

5. Start a Podcast

Podcasting is another great way to share your experiences and knowledge with the world. Take some time to record a few episodes and then publish them on your website, blog, iTunes, Stitcher Radio and SoundCloud.

6. Contribute Guest Posts to Popular Blogs

Guest blogging is a great way to get your name out there. You can post articles on popular blogs related to your business niche and encourage readers to share the content with others.

7. Offer an Email Newsletter

People are more likely to do business with you if they have a relationship with you, so start an email newsletter that people will actually want to open! Include blog posts or other great resources in each newsletter that people will find valuable.

8. Repurpose Your Content for Traffic Boosting

Think about using the resources you already have at your disposal. For example, take some time to record videos of yourself explaining how-to topics and then upload them as slideshows or podcasts. You can even turn images into infographics that help explain certain concepts better than text ever could.

9. Hold a Contest or Sweepstakes

Asking people to complete certain tasks as part of a contest or sweepstakes can help you get more website traffic and leads in return. Give away prizes for the best Twitter photo, the most creative Facebook comment or another activity that will encourage people to visit your website.

10. Create an Infographic

An infographic is one of the best ways to explain how to create a Wikipedia page for your company, industry trends or interesting information in general. You can publish infographics on your blog, Pinterest, Instagram and SlideShare for added exposure.

11. Provide Free Samples in Your Niche

If you sell products in your niche (or know someone who does), offer free samples of those products to bloggers and people in your field. You’ll get additional exposure for free if they mention the products in their blog posts or newsletters.

12. Share Your Videos on Reddit

Reddit is a great place to share videos and get traffic from the site’s users. Create a title that relates to a trending topic on the front page, include a comment in the thread linking directly to your video and then copy/paste the URL of your video into your title when you post it inside Reddit’s comments section.


These 12 Content Marketing Tactics will show you how to promote your business in all of the right places. When combined, these content marketing tactics can help you get more exposure for your company with less effort. The sky’s the limit when it comes to what you can do on social media or online through blog posts and e-books, so don’t be afraid to try something new today! What are some other ways that have helped increase traffic for your business? Let us know below in the comments section!

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